deFacto Outranks Every Competitor in BPM Partners Pulse of Performance Management Survey
Media Buying Superpower
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The Catalyst
A leading media buying agency was struggling under the weight of its own success. As campaign data volumes skyrocketed, their business intelligence platform lagged behind. Reports critical to campaign optimization and strategic planning took too long to generate, putting stress on analytics teams and jeopardizing their competitive edge.
The company realized it needed a high-performance system that could handle large data volumes in real time and empower analysts to shift from data wrangling to strategic advising.
Why They Chose deFacto
After evaluating multiple solutions, the agency selected deFacto for its scalability, ease of use, and robust multidimensional reporting capabilities. deFacto’s ability to support custom ETL workflows—automating data refreshes every 15 minutes—was a game-changer. This enhancement enabled the team to pull timely, accurate, and well-organized reports with minimal manual effort, and provide clients with strategic recommendations backed by live campaign performance data.
The Transformation
With deFacto in place, the agency unlocked a new level of operational agility:
- Automated 15-minute ETL data refresh cycles for real-time analytics
- Reduced manual report creation efforts, freeing analysts to focus on insights
- Multidimensional data models that provided new, advanced perspectives on campaign performance
- Enhanced decision-making with accurate and up-to-date metrics
- Shortened turnaround times for client reporting and recommendations
Key Outcomes
Real-time data access transformed media buying strategy and performance
Increased analyst productivity by automating data aggregation
Enabled high-value client conversations grounded in fresh, accurate insights
Reduced IT burden with a scalable, self-service platform
Created the foundation for future service offerings and advanced analytics
Looking Ahead
With the core analytics platform transformed, the company plans to expand its use of deFacto into client-facing dashboards and predictive forecasting. These next steps will enhance transparency, deepen trust, and allow clients to co-pilot their campaigns alongside the agency’s analytics team—pushing the boundaries of what performance-based advertising can deliver.
See Other Real World Examples
Learn more about how deFacto has helped other companies achieve success by reviewing more of our Case Studies.
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